Methodology

Fast growing pages

Our pool (universe) includes some 38 million Fanpages, which fall into three groups:

  • Group A = World Leading Pages (WLP)
    The World Leading Pages group (WLP group) consists of especially large pages, which are broken down by category. A page’s size is measured by the number of current Likes in its category.
    The advantage: the user can follow within his favorite category specifically the Pages, that based on their Likes status are leading this category. These Pages would maybe not make it otherwise into the WLP group.

    Some 3.000 fanpages make up each WLP group category. At 30 categories in all, this means that approx. 90,000 fanpages hold World Leading Pages status.

  • Group B = Fast Growing Pages (FGP)
    The Fast Growing Pages group (FGP group) includes all pages with 1.000 Likes or more. For the sake of completeness, the FGP evaluations encompass World Leading Pages, so that fast-growing WLPs may be included and represented in the FGP category.
    The FGP group currently counts1,8 million pages
  • Group C = small pages
    This group is composed of pages counting fewer than 1.000 Likes. It currently counts approx.36 million pages.

How frequently are the fanpages of these groups tracked?

  • The approx. 90.000 WLPs are checked for their current Likes status every 10 minutes directly from Facebook.
  • The Likes growth of FGPs is checked twice a day for their current Likes status.
  • Fanpages with fewer than 1.000 Likes are pulled in 5-day intervals from Facebook.

Group switches

If an ongoing analysis determines that a page has reached the 1.000 Likes mark, for instance, it automatically graduates from Group C to Group B. Conversely, this is also true if and when the number of Likes drops below 1.000; in this case, the page in question is downgraded. The same process is applied to the WLP and FGP groups. Depending on the data status back-and-forth traffic occurs.

Data error?

Because of the daily extensive data volume we can not rule out, that there might appear in single cases discrepancies/errors in the data that we pull from Facebook.

Since the extensive data volume consists of millions of data on a daily base, we can not rule out….

Where does the Likes data come from?

We pull Likes data directly from Facebook – 24 hours per day, 365 days per year.

What happens after data updates?

Following each data update, our database recalculates all relevant values.

The Ranking column in the charts: What does the value in parentheses indicate?

The value in parentheses indicates the rank the page held in the listing 24 hours before.

Information on user gender

This figure roughly denotes the male-female ratio of users. Why? Because, for technical reasons, our sampling is very limited.

Cross-Category comparison

When comparing categories please note that due to new entries or drop outs of Fanpages the universe is subject to changes.